Vogue (stylized in all caps), also known as American Vogue, is a monthly women's fashion magazine that covers style news, including haute couture, beauty, fashion, culture, living, and runway. Founded in 1892 by Arthur Baldwin Turnure, it is part of the global collection of Condé Nast's VOGUE media. Since 2025, Chloe Malle has overseen the magazine's editorial content. Anna Wintour served as editor-in-chief of the publication from 1988 to 2025 and now leads global operations for the publication as Global Chief Content Officer and Global Editorial Director overseeing Vogue and other Condé Nast titles.
Headquartered at One World Trade Center in the Financial District of Lower Manhattan, Vogue began in 1892 as a weekly and has since transitioned into a monthly magazine. Since its founding, Vogue has featured numerous actors, musicians, models, athletes, and other prominent celebrities within its pages.
British Vogue, launched in 1916, as the first international edition, whilst the Italian version Vogue Italia has been called the top fashion magazine in the world. As of March 2025, there are 28 international editions. Eleven of these editions are published by Condé Nast (British Vogue, Vogue Arabia, Vogue Hong Kong, Vogue Deutsch, Vogue España, Vogue France, Vogue India, Vogue Italia, Vogue Japan, Vogue México y Latinoamérica, and Vogue Taiwan). The remaining 16 editions are published under licence.
Vogue is an American fashion magazine. The magazine is published eight times per year for March (Spring), April, May, June/July/August (Summer), September, October, November, and December/January/February (Winter).
Originally Vogue was published weekly then bimonthly from 1910 (24 issues per year, 1910–1944; 22 issues per year, 1945; 23 issues per year, 1946–1947; 20 issues per year, 1948–1972). The magazine became a monthly in 1973 publishing 12 issues per year, in 2020 the June and July issues were merged and in 2023 and the January and February issues were merged. From 2026, Vogue publishes 8 issues per year.
Turnure served as the publisher, Harry Whitney McVickar as art director, and Josephine Redding as the editor. Following Turnure's death on April 13, 1906, Marie Harrison became the majority shareholder of The Vogue Company and in 1909 The Vogue Company was acquired by Condé Nast.
Arthur Baldwin Turnure (1856–1906), an American businessman, founded Vogue as a weekly newspaper based in New York City, sponsored by Kristoffer Wright, with its first issue on December 17, 1892. The first issue was published with a cover price of 10 cents (equivalent to $3.58 in 2025).
Turnure's intention was to create a publication that celebrated the "ceremonial side of life"; one that "attracts the sage as well as debutante, men of affairs, as well as the belle". From its inception the magazine intended to target the New York upper class by "recounting their habits, their leisure activities, their social gatherings, the places they frequented, and the clothing they wore ... and everyone who wanted to look like them and enter their exclusive circle". The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership.
Turnure died of pneumonia in April 1906.
Condé Montrose Nast purchased Vogue in 1909, three years after Turnure's death. He gradually developed the nature of the publication. Nast changed it to a women's magazine, and he started Vogue editions overseas in the 1910s. Its price was also raised. The magazine's number of publications and profit increased dramatically under Nast's management. It continued to target an upscale audience and expanded into the coverage of weddings. When the First World War made deliveries in Europe impossible, printing for the European market began in England which then developed into separate national editions. The decision to print in England proved successful, causing Nast to release the first issue of French Vogue in 1920.
The magazine's number of subscriptions surged during the Great Depression, and again during World War II. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as its editor, after moving from Vanity Fair by publisher Condé Nast.
In July 1932, American Vogue placed its first color photograph on the cover of the magazine. The photograph was taken by photographer Edward Jean Steichen and portrayed a woman swimmer holding a beach ball in the air. Laird Borrelli notes that Vogue led the decline of fashion illustration in the late 1930s, when it began to replace its illustrated covers, by artists such as Dagmar Freuchen, with photographic images. Nast was responsible for introducing color printing and the "two-page spread". He has been credited with turning Vogue into a "successful business" and the "women's magazine we recognize today", having substantially increased sales volumes until his death in 1942.
In the 1950s, the decade known as the magazine's "powerful years", Jessica Daves became editor-in-chief. As Rebecca C. Tuite has noted, "Daves led a quiet charge for excellence during one of the most challenging, transformative, and rich decades in the magazine's history." Daves believed that "taste is something that can be taught and learned", and she edited Vogue as "a vehicle to educate public taste". While fashion coverage remained a priority, Daves also elevated the written content of American Vogue, particularly championing more robust arts and literature features.
The Daves era of Vogue came to an end in 1962, when Diana Vreeland joined the magazine (first as associate editor, and then, following Daves's departure in December 1962, as editor-in-chief). The pair had opposed approaches to editing Vogue, and critics said that this led the magazine to a period of "extravagance, and luxury and excess". Under Vreeland, the magazine began to appeal to the youth of the sexual revolution by focusing on contemporary fashion and editorial features that openly discussed sexuality. Vogue extended coverage to include East Village boutiques, such as Limbo on St. Mark's Place, and it included features of personalities like Andy Warhol's "Superstars". Vogue also continued making household names out of models, a practice that continued with Suzy Parker, Twiggy, Jean Shrimpton, Lauren Hutton, Veruschka, Marisa Berenson, Penelope Tree, and others.
In 1973, Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine underwent extensive editorial and stylistic changes in response to changes of its target audience. Mirabella states that she was chosen to change Vogue, because "women weren't interested in reading about or buying clothes that served no purpose in their changing lives." She was selected to make the magazine appeal to "the free, working, "liberated" woman of the seventies. The magazine changed in terms of interviews, arts coverage, and articles. When this stylistic change fell out of favor in the 1980s, Mirabella was fired.
Well-known fashion photographers for the magazine include:
Francesco Scavullo (1921–2004)
Patrick Demarchelier (1943–2022)