Saab Automobile AB () was a car manufacturer that was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. In 1968, the parent company merged with Scania-Vabis, and ten years later the Saab 900 was launched, in time becoming Saab's best-selling model. In the mid-1980s, the new Saab 9000 model also appeared.
In 1989, the automobile division of Saab-Scania was restructured into an independent company, Saab Automobile AB. The American manufacturer General Motors (GM) took 50 percent ownership. Two well-known models to come out of this period were the Saab 9-3 and the Saab 9-5. Then, in 2000, GM exercised its option to acquire the remaining 50 percent. In 2010, GM sold Saab Automobile AB to the Dutch automobile manufacturer Spyker Cars N.V.
After many years establishing a sound engineering reputation and ultimately a luxury price tag, Saab failed to build its customer base beyond its niche following. After struggling to avoid insolvency throughout 2011, the company petitioned for bankruptcy following the failure of a Chinese consortium to complete a purchase of the company; the purchase had been blocked by the former owner GM, which opposed the transfer of technology and production rights to a Chinese company. On 13 June 2012, it was announced that a newly formed company called National Electric Vehicle Sweden (NEVS) had bought Saab Automobile's bankrupt estate. According to "Saab United", the first NEVS Saab 9-3 drove off its pre-production line on 19 September 2013. Full production restarted on 2 December 2013, initially the same petrol-powered 9-3 Aero sedans that were built before Saab went bankrupt, and intended to get the car manufacturer's supply chain re-established as it attempted development of a new line of NEVS-Saab products. NEVS lost its license to manufacture automobiles under the Saab name (which the namesake aerospace company still owns) in the summer of 2014 and later produced electric cars based on the Saab 9-3 but under its own new car designation "NEVS".
Svenska Aeroplan AB (1948–1969)
Saab, acronym for Svenska Aeroplan Aktiebolaget (Swedish aeroplane corporation), a Swedish aerospace and defence company, was created in 1937 in Linköping. The company had been established in 1937 for the express purpose of building aircraft for the Swedish Air Force to protect the country's neutrality as Europe moved closer to World War II. As the war drew to a close and the market for fighter planes seemed to weaken, the company began looking for new markets to diversify.
An automobile design project was started in 1945 with the internal name "X9248". The design project became formally known as "Project 92"; the 92 being next in production sequence after the Saab 91, a single engine trainer aircraft. In 1948, a company site in Trollhättan was converted to allow automobile assembly and the project moved there, along with the car manufacturing headquarters, which has remained there since. The company made four prototypes named "Ursaab" or "original Saab", numbered 92001 through to 92004, before designing the production model, the Saab 92, in 1949.
The Saab 92 went into production in December 1949. 20,000 cars were sold through the mid-1950s. The 92 was thoroughly redesigned and re-engineered in 1955, and was renamed as the "Saab 93". The car's engine gained a cylinder, going from two to three and its front fascia became the first to sport the first incarnation of Saab's trademark trapezoidal radiator grill. A wagon variant, the Saab 95, was added in 1959. The decade also saw Saab's first performance car, the Saab 94, the first of the Saab Sonetts.
1960 saw the third major revision to the 92's platform as the Saab 96. The 96 was an important model for Saab: it was the first Saab to be widely exported out of Sweden. The unusual vehicle proved very popular, selling nearly 550,000 examples. Unlike American cars of the day, the 93, 95 and 96 all featured the 3-cylinder 2-cycle engine, which required adding oil to the petrol tank, front-wheel drive, and freewheeling, which allowed the driver to downshift the on-the-column manual shifter without using the clutch. Front seat shoulder belts were also an early feature.
Even more important to the company's fortunes was 1968's Saab 99. The 99 was the first all-new Saab in 19 years and a clean break from the 92. The 99 had many innovations and features that would come to define Saabs for decades: wraparound windscreen, self-repairing bumpers, headlamp washers and side-impact door beams. The design by Sixten Sason was no less revolutionary than the underlying technology, and elements like the Saab hockey stick profile graphic continue to influence Saab's design language.
In 1969, Saab AB merged with the Swedish commercial vehicle manufacturer Scania-Vabis AB to form Saab-Scania AB, under the Wallenberg family umbrella.
The 99 range was expanded in 1973 with the addition of a combi coupé model, a body style which became synonymous with Saab. The millionth Saab automobile was produced in 1976.
Saab entered into an agreement with Fiat in 1978 to sell a rebadged Lancia Delta as the Saab 600 and jointly develop a new platform. The agreement yielded 1985's Saab 9000, sister to the Alfa Romeo 164, Fiat Croma and Lancia Thema; all rode atop a common Type Four chassis. The 9000 was Saab's first proper luxury car but failed to achieve the planned sales volume.
1978 also was the first year for the 99's replacement: the Saab 900. Nearly one million 900s would be produced, making it Saab's best-selling and most iconic model. A popular convertible version followed in 1986, all of which were made at the Saab-Valmet factory in Finland, making up nearly 20% of 900 sales. Even today, the "classic 900" retains a cult following.
General Motors and Investor AB (1989–2000)
In 1989, the Saab car division of Saab-Scania was restructured into an independent company, Saab Automobile AB, headquartered in Sweden; General Motors and Investor AB controlled 50% each. GM's investment of US$600 million gave it the option to acquire the remaining shares within a decade. In the fall of 1989 Saab opened a new factory in Malmö. Located in the old Kockums shipyard, this was a novel kind of factory with extensive worker control and a focus on workers' comfort, an effort to increase productivity and retain skilled workers. With an annual capacity of 60,000 cars (to be increased to 90,000 cars by 1995), the factory began production at a time of shrinking sales and economic contraction and only built 10,176 cars in 1990 (the only full year of production). After a review by GM, the factory changed over to a standard assembly line but was nonetheless shuttered in June 1991, after 20,664 cars had been built in about two years.
General Motors' involvement spurred the launch of a new 900 in 1994. The new car shared a platform with the Opel Vectra. Due in large part to its success, Saab earned a profit in 1995 for the first time in seven years. However, the model never achieved the cult following of the "classic 900" and did not achieve the same reputation for quality.
1997 marked Saab's 50th anniversary as a car manufacturer. The company used its jubilee owners' convention to launch a replacement for the aging 9000: the Saab 9-5. The 900 received a facelift and renaming complementary to its new larger sibling: it would now be called the Saab 9-3. The 9-5 was the first Saab without a combi coupé body style option in 20 years. Filling that space was a wagon variant, introduced in 1999.
GM exercised its option to acquire the remaining Saab shares in 2000, spending US$125 million to turn the company into a wholly owned subsidiary.