The National Broadcasting Company (NBC) is an American commercial broadcast television network, serving as the flagship property of NBC Entertainment, a division of NBCUniversal, which is a subsidiary of Comcast. It is one of NBCUniversal's two flagship namesake properties, alongside Universal Studios. It is the first and oldest major broadcast network in the United States.
NBC's headquarters are located in New York City at Rockefeller Center's Comcast Building, the network's longtime home. The network's predecessor parent companies were integral to the center's construction. NBC also notably has offices at the NBC Tower in Chicago, Illinois, and at 10 Universal City Plaza in Los Angeles, California.
Founded in 1926 by the Radio Corporation of America through its newly created "National Broadcasting Company, Inc." division, then shortly thereafter co-owned by General Electric (GE), Westinghouse, and AT&T Corporation, NBC is the oldest of the traditional "Big Three" American television networks in the 21st century (along with ABC and CBS) and is sometimes referred to as the "Peacock Network" in reference to its stylized peacock logo, which was introduced in 1956 to promote the company's innovations in early color broadcasting.
NBC has 12 owned-and-operated stations and has affiliates in almost every TV market in the United States. Some of the stations are also available in Mexico, the Caribbean, and Canada, via pay-television providers or in border areas over the air.
NBC was formed in 1926 by the Radio Corporation of America (RCA) as the first and oldest major broadcast network in the United States. NBC was then owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Company. In 1932, the U.S. Government forced GE to sell RCA and NBC due to antitrust violations. Originally as a radio network, it pioneered commercial television in 1939, and the channel introduced color TV in 1953. In late 1986, GE regained control of RCA through its $6.4 billion purchase of the company. Although it retained NBC, GE immediately closed or sold off most of RCA's other divisions and assets.
In 2004, French media company Vivendi Universal merged its entertainment assets (Vivendi Universal Entertainment) with GE, forming NBCUniversal. Comcast purchased a controlling interest in NBCUniversal in 2011 and acquired GE's remaining stake in 2013.
NBC is the home broadcaster of some of the longest continuously running American television series, including the news program Meet the Press (debuted 1947); Today (debuted 1952); The Tonight Show (debuted nationally 1954); and Saturday Night Live (debuted 1975). The drama series Law & Order: Special Victims Unit, which debuted in 1999, began its 26th season in October 2024 and is currently the longest-running live-action series in American prime-time television history.
As of 2025, NBC provides 87 hours of regularly scheduled network programming each week. The network provides 22 hours of prime-time programming to affiliated stations Monday through Saturdays from 8:00 p.m. to 11:00 p.m. Eastern and Pacific Time (7:00 p.m.–10:00 p.m. in all other U.S. time zones) and Sundays from 7:00 p.m. to 11:00 p.m. Eastern and Pacific Time (6:00 p.m.–10:00 p.m. in all other time zones).
Daytime NBC News programming includes the morning news/interview program Today from 7:00 a.m. to 11:00 a.m. weekdays, 7:00 a.m.–8:30 a.m. / 8:00 a.m. - 9:30 a.m. on Saturdays and 7:00 a.m.–8:00 a.m. / 8:00 a.m. -9:00 a.m. on Sundays, it also airs NBC News Daily at 12:00 p.m.–1:00 p.m. on weekdays, it includes nightly editions of NBC Nightly News, the Sunday political talk show Meet the Press, weekday early-morning news program Early Today and primetime newsmagazine Dateline NBC on Friday nights. Late nights feature the weeknight talk shows The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, and overnight replays of Nightly News and NBC News Now's primetime newscast Top Story with Tom Llamas. NBC affiliates carrying it in syndication also have the option to substitute a same-day encore of The Kelly Clarkson Show on weekdays. On Saturdays, the LXTV-produced 1st Look and Open House NYC air after Saturday Night Live (replays of the previous week's 1st Look also air on Friday late nights on most stations), with a Meet the Press encore a part of its Sunday overnight schedule.
The network's weekend morning children's programming time slot is programmed by Litton Entertainment under a time-lease agreement. The three-hour block of programming designed mainly for 14-16-year-old teenage viewers is under the umbrella branding of The More You Know, based on the network's long-time strand of internally-produced public service announcements of the same name. It premiered on October 8, 2016, giving Litton control of all but Fox's Weekend morning E/I programming among the five major broadcast networks.
Live sports programming is also provided on weekends at any time between 7:00 a.m. and 1:30 a.m. Eastern Time, but most commonly between 12 p.m. and 6 p.m. Eastern (and from 7 and 11 p.m. on some Saturdays and all Sundays since Fall 2025 as part of its Sunday Year round sports programming block). Due to the unpredictable length of sporting events, NBC will occasionally pre-empt scheduled programs (more common with the weekend editions of NBC Nightly News, and local and syndicated programs carried by its owned-and-operated stations and affiliates). NBC has also held the American broadcasting rights to the Summer Olympic Games since the 1988 games and the rights to the Winter Olympic Games since the 2002 games. Coverage of the Olympics on NBC has included pre-empting regularly scheduled programs during daytime, prime time, and late night. In July 2022, NBC announced that the Olympic Channel will be shut down on September 30. NBC stated they will be announcing the plans for Olympic content in the fall of 2022.
News coverage has long been an important part of NBC's operations and public image, dating to the network's radio days. Notable NBC News productions past and present include Today, NBC Nightly News (and its immediate predecessor, The Huntley–Brinkley Report), Meet the Press (which has the distinction of the longest continuously running program in the history of American television), Dateline NBC, Early Today, NBC News at Sunrise, NBC Nightside and Rock Center with Brian Williams.
In 1989, the news division began its expansion to cable with the launch of the business news channel CNBC. The company eventually formed other cable news services including MSNBC (created in 1996 originally as a joint venture with Microsoft, which now features a mix of general news and political discussion programs with a liberal stance), and the 2008 acquisition of The Weather Channel in conjunction with Blackstone Group and Bain Capital. In addition, NBCSN (operated as part of the NBC Sports Group, which became an NBC property through Comcast's acquisition of NBCUniversal) carries sports news content alongside sports event telecasts. Key anchors from NBC News are also used during NBC Sports coverage of the Olympic Games.
Former Daytime programming block
While NBC has aired a variety of soap operas on its daytime schedule over its history, Days of Our Lives (1965–2022) was the last soap opera on the network when it was taken off the air in 2022 (and moved to the Peacock streaming service). Currently the network only offers NBC News Daily on its afternoon schedule, with affiliates using the rest of the afternoon for syndicated or local programming.
Long-running daytime dramas seen on NBC in the past include The Doctors (1963–1982), Another World (1964–1999), Santa Barbara (1984–1993), and Passions (1999–2007). NBC also aired the final 41⁄2 years of Search for Tomorrow (1982–1986) after that series was initially cancelled by CBS, although many NBC affiliates did not clear the show during its tenure on the network. NBC has also aired numerous short-lived soap operas, including Generations (1989–1991), Sunset Beach (1997–1999), and the two Another World spin-offs, Somerset (1970–1976) and Texas (1980–1982).