McDonald's Corporation is an American multinational fast food restaurant chain. As of 2024, it is the second-largest by number of locations in the world, behind the Chinese chain Mixue Ice Cream & Tea.
Brothers Richard and Maurice McDonald founded McDonald's in San Bernardino, California, in 1940 as a hamburger stand. They soon franchised the company. The Golden Arches logo was introduced in 1953. In 1955, the businessman Ray Kroc joined McDonald's as a franchise agent; he bought the company in 1961. In the years since, it has expanded internationally. Today, McDonald's has more than 40,000 restaurant locations worldwide, with around one-quarter in the US.
Other than food sales, McDonald's generates income through its ownership of 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). In 2018, McDonald's was the world's second-largest private employer after Walmart; most of its 1.7 million employees work in the restaurant's franchises.
McDonald's bestselling licensed items are their french fries and Big Mac hamburgers; other fare includes cheeseburgers, chicken, fish, fruit, and salads. McDonald's has been criticized for its foods' nutrition, animal welfare and low worker wages.
Siblings Richard and Maurice McDonald, with the goal of making $1 million before they turned 50, opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California, on May 15, 1940.
The McDonald brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that predecessor White Castle had put into practice more than two decades earlier. When the brothers made the Speedee Service System, they fired their 20 carhops, removed their silverware and plates for paper wrappings and cups so that they no longer needed a dishwasher, and simplified their menu to just nine items: hamburgers, cheeseburgers, three soft drink flavors in one 12-ounce size, milk, coffee, potato chips and pie. "Our whole concept was based on speed, lower prices, and volume," Richard McDonald later said.
The original mascot of McDonald's was a hamburger-headed chef who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. Clown mascot Ronald McDonald was introduced in 1963 to market the chain to children.
The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955. This was the ninth opened McDonald's restaurant overall, although this location was demolished in 1984 in response to the San Ysidro McDonald's massacre. Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry.
Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began the company's worldwide reach. The sale cost Kroc $2.7 million (worth almost $29,089,644 in the current day). The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life.
In 1994, McDonald's banned smoking at the 1,400 United States locations it wholly owned.
In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants. The restaurants were turned into cafe-esque space, being mostly terracotta, grey, and olive. The redesigned restaurants were also primarily furnished with wood furniture.
As a result of the COVID-19 pandemic, McDonald's closed most seating and all play areas in its United States restaurants. It transitioned to drive-through and curbside orders at locations and online food ordering delivery services.
McDonald's predominantly sells hamburgers, cheeseburgers, various types of chicken, chicken sandwiches, french fries, soft drinks, shakes, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. During March of each year, McDonald's offers a Shamrock Shake to honor Saint Patrick's Day. The company often introduces items temporarily or brings them back after long absences.
In addition, the chain also sells some items within the United States on a regional basis; for example, the Hatch Green Chile Double Cheeseburger, which is topped with New Mexico green chile, is only available in the southwestern state of New Mexico.
In 2021, the company cut value meals and cheaper items from its menu as part of a focus on higher-priced items.
When Steve Easterbrook became CEO of the company in 2015, McDonald's streamlined the menu which in the United States contained nearly 200 items. The company looked to introduce healthier options and removed high-fructose corn syrup from hamburger buns. The company removed artificial preservatives from Chicken McNuggets, replacing chicken skin, safflower oil and citric acid found in Chicken McNuggets with pea starch, rice starch, and powdered lemon juice.
In September 2018, McDonald's USA announced that they no longer use artificial preservatives, flavors and colors in seven classic burgers sold in the U.S., including the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and the Big Mac. The pickles will still be made with an artificial preservative, although customers can choose to opt out of getting pickles with their burgers.
In November 2020, McDonald's announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items that extend to chicken substitutes and breakfast sandwiches. This announcement came after the successful testing of Beyond Meat plant based meat substitutes.