Maila Elizabeth Syrjäniemi (December 11, 1922 – January 10, 2008), known professionally as Maila Nurmi, was an American actress best known for creating the camp 1950s character Vampira.
She was raised in Astoria, Oregon, where she worked in tuna and salmon canneries. She relocated to Los Angeles in 1940, with hopes of becoming an actress. After several minor film roles, she found success with her Vampira character, television's first horror host. Nurmi hosted her own series, The Vampira Show, from 1954 to 1955, on KABC-TV.
After the show's cancellation, she appeared in the 1959 cult film Plan 9 from Outer Space, directed by Ed Wood. She is also billed as Vampira, despite not playing the character, in the 1959 films The Beat Generation, where she plays a beatnik poet, and crime film The Big Operator. She was portrayed by Lisa Marie in Tim Burton's 1994 biopic, Ed Wood.
Maila Nurmi was born to Onni Niemi (earlier Syrjäniemi), a Finnish immigrant, and Sophia Peterson, an American of Finnish descent. Her place of birth was at one time disputed: according to biographer W. Scott Poole in Vampira: Dark Goddess of Horror (2014), she was born in Gloucester, Massachusetts. During her career, she claimed to have been born in Petsamo, Finland, claiming she was the niece of Finnish athlete Paavo Nurmi, who began setting long-distance running world records in 1921, the year before her birth. Public U.S. immigration records show her father's immigration at Ellis Island in 1910. Additionally, Dana Gould claimed in a 2014 public interview that he had seen Nurmi's birth certificate, which listed her birthplace as Gloucester, Massachusetts. In her personal diary, Nurmi admitted the Petsamo story was fiction.
During her childhood, Nurmi relocated with her family from Massachusetts to Ashtabula, Ohio, before settling in Astoria, Oregon, a city on the Oregon Coast with a large Finnish community. Her father worked as a lecturer and editor; her mother also worked as a part-time journalist and translator to support the family. Nurmi graduated from Astoria High School in 1940.
Nurmi relocated to Los Angeles, California in 1940, and later to New York City, to pursue acting. She modeled for Alberto Vargas, Bernard of Hollywood, and Man Ray, and gained a foothold in the film industry with an uncredited role in Victor Saville's 1947 film, If Winter Comes.
She was fired in 1944 by Mae West from the cast of West's Broadway play, Catherine Was Great, because West feared she was being upstaged.
On Broadway, she gained much attention after appearing in the horror-themed midnight show Spook Scandals, in which she screamed, fainted, lay in a coffin, and seductively lurked about a mock cemetery. She also worked as a showgirl for the Earl Carroll Theatre and as a high-kicking chorus line dancer at the Florentine Gardens along with stripper Lili St. Cyr. In 1949, Man Ray brought a pair of "bat glasses" made by the artist Edward Melcarth for the art collector Peggy Guggenheim from Venice, Italy to Los Angeles for a photo shoot with Nurmi. By the 1950s, she had adopted the glasses as the signature accessory for character Vampira. Before landing her role as Vampira, she was working as a hat-check girl in a cloakroom on Hollywood's Sunset Strip. In the 1950s, she supported herself mainly by posing for pin-up photos in men's magazines such as Famous Models, Gala and Glamorous Models.
The idea for the Vampira character was born in 1953, when Nurmi attended choreographer Lester Horton's annual Bal Caribe Masquerade in a costume inspired by as-yet-unnamed Morticia Addams in The New Yorker cartoons of Charles Addams. Her appearance with pale white skin and tight black dress caught the attention of television producer Hunt Stromberg Jr., who wanted to hire her to host horror films on the Los Angeles television station KABC-TV, but Stromberg had no idea how to contact her. He finally got her phone number from Rudi Gernreich, later the designer of the topless swimsuit. The name Vampira was the invention of Nurmi's husband, Dean Riesner. Nurmi's characterization was influenced by the Dragon Lady from the comic strip Terry and the Pirates and the evil queen from Disney's Snow White and the Seven Dwarfs. Her measurements were advertised as 38-17-36.
On April 30, 1954, KABC-TV aired a preview, Dig Me Later, Vampira, at 11:00 p.m. The Vampira Show premiered the following night, May 1, 1954. For the first four weeks, it aired at midnight, then moved to 11:00 p.m. on May 29. Ten months later, it aired at 10:30 p.m., beginning March 5, 1955. Each show opened with Vampira gliding down a dark corridor flooded with dry-ice fog. At the end of her trance-like walk, the camera zoomed in on her face as she let out a piercing scream. She then introduced (and mocked) that evening's film while reclining barefoot on a skull-encrusted Victorian couch. Her horror-related comedy antics included ghoulish puns, such as encouraging viewers to write for epitaphs instead of autographs, and talking to her pet spider Rollo.
In one publicity stunt, she ran as a candidate for Night Mayor of Hollywood with a platform of "dead issues". In another, KABC had her cruise around Hollywood in the back of a chauffeur-driven 1932 Packard touring car with the top down, where she sat, as Vampira, holding a black parasol. The show was an immediate hit, and in June 1954 she appeared as Vampira in a horror-themed comedy skit on The Red Skelton Show along with Béla Lugosi and Lon Chaney Jr. That week, Life magazine ran an article on her, including a photo spread of her show-opening entrance and scream.
When her KABC series was cancelled in 1955, Nurmi retained rights to the Vampira character and took the show to a competing Los Angeles television station, KHJ-TV. Several episode scripts and a single promotional kinescope of Nurmi recreating some of her macabre comedy segments are held by private collectors. Several clips from the rare kinescope are included in the documentaries American Scary and Vampira: The Movie. The entire KABC kinescope, plus selections of the KABC pitchman who introduced the clips, is available in the 2012 documentary Vampira and Me.
Vampira and Me also features extensive clips from two previously unknown 16mm kinescopes of Nurmi as Vampira on national TV shows, including her starring guest spot on the April 2, 1955, episode of The George Gobel Show, a top 10 hit. The Vampira and Me restoration of the Gobel kinescope was documented in a 2013 short film entitled Restoring Vampira.
Examination of Nurmi's diaries in 2014 by filmmaker and journalist R. H. Greene verified longtime rumors that in 1956 she was the model for Maleficent, the evil witch in the Disney conception of the classic fairy tale "Sleeping Beauty." A Disney archivist subsequently confirmed these findings.
In 2007, the kinescope film of Nurmi in character was restored by Rerunmedia, whose restorations include The Ed Sullivan Show and Dark Shadows. The restoration utilized the groundbreaking LiveFeed Video Imaging process developed exclusively for the restoration of kinescopes. The restoration was funded by Spectropia Wunderhaus and Coffin Case.
Nurmi made television history as the first horror movie hostess. In 1957, Screen Gems released a syndicated package of 52 horror movies, mostly from Universal Pictures, under the program title Shock Theater. Independent stations in major cities all over the U.S. began showing these films, adding their own ghoulish host or hostess (including Vampira II and other lookalikes) to attract more viewers.
Nominated for a Los Angeles area Emmy Award for Most Outstanding Female Personality in 1954, she returned to films with Too Much, Too Soon in 1958, followed by The Big Operator and The Beat Generation. Her best known film appearance was in Ed Wood's camp classic, Plan 9 from Outer Space, as a Vampira-like zombie (filmed in 1956, but released in 1959). In 1960 she appeared in I Passed for White and Sex Kittens Go to College, followed by 1962's The Magic Sword, in which she played a hideous witch. The classic clip from Plan 9 from Outer Space featuring Vampira walking out of the woods with her hands pointing straight out was used to start the original opening sequence of WPIX Channel 11 New York's Chiller Theatre in the 1960s.