John Jacob Astor IV (July 13, 1864 – April 15, 1912) was an American business magnate, real estate developer, and investor who was a member of the Astor family and also the Livingston family. A writer, as well as a lieutenant colonel in the Spanish–American War, he was among the most prominent American passengers aboard RMS Titanic and perished along with 1,495 others when the ship sank on her maiden voyage. Astor was the richest passenger aboard the RMS Titanic and was thought to be among the richest people in the world at that time, with a net worth of roughly $87 million (equivalent to $2.9 billion in 2025) when he died.
Early life, education, and family
John Jacob Astor IV was born on July 13, 1864, at his parents' country estate of Ferncliff in Rhinebeck, New York. He was the youngest of five children and only son of William Backhouse Astor Jr., a businessman, collector, and racehorse breeder/owner, and Caroline Webster "Lina" Schermerhorn, a Dutch-American socialite. His four elder sisters were Emily, Helen, Charlotte, and Carrie.
John was a great-grandson of German–American fur-trader John Jacob Astor and Sarah Cox Todd, whose fortune made the Astor family one of the wealthiest in the United States. Astor's paternal grandfather William Backhouse Astor Sr. was a prominent real estate businessman. Through his paternal grandmother, Margaret Alida Rebecca Armstrong, Astor was also a great-grandson of Senator John Armstrong Jr. and Alida Livingston of the Livingston family. His maternal grandparents were Abraham Schermerhorn, a wealthy merchant, and socialite Helen Van Courtlandt White. His sister Helen's husband was diplomat James Roosevelt "Rosey" Roosevelt, half-brother of President Franklin Delano Roosevelt of the Roosevelt family. Another sister, named Carrie, was a noted philanthropist and the wife of Marshall Orme Wilson (brother of banker Richard Thornton Wilson Jr. and socialite Grace (née Wilson) Vanderbilt). Astor was also a first cousin of William Waldorf Astor, 1st Viscount Astor, with whom his mother had a notorious feud resulting in William's removal to England.
Astor attended St Paul's School in Concord, New Hampshire, and later attended Harvard College. He went by the name "Jack". His ungainly appearance and the perception that he was an aimless dilettante led one newspaper to give him the name "Jack Ass-tor".
Among Astor's accomplishments was A Journey in Other Worlds (1894), a science-fiction novel about life in the year 2000 on the planets Saturn and Jupiter. He also patented several inventions, including a bicycle brake in 1898, a "vibratory disintegrator" used to produce gas from peat moss, and a pneumatic road-improver, and he helped develop a turbine engine.
Like generations of Astors before him, he also made millions in real estate. In 1897, Astor built the Astoria Hotel, "the world's most luxurious hotel", in New York City, adjoining the Waldorf Hotel owned by Astor's cousin and rival, William. The complex became known as the Waldorf-Astoria Hotel. The Waldorf-Astoria would later be the host location to the U.S. inquiries into the sinking of the RMS Titanic, on which Astor died.
From 1894 to 1896, he was a colonel on the military staff of New York Governor Levi P. Morton. Shortly after the outbreak of the Spanish–American War in 1898, Astor personally financed a volunteer artillery unit known as the "Astor Battery", which served in the Philippines. In May 1898, Astor was appointed a lieutenant colonel in the U.S. Volunteers and served as an officer on the staff of Major General William Shafter in Cuba, during the Santiago Campaign. He was later given a brevet (war/temporary promotion) to colonel in recognition of his services. He was mustered out of the Volunteer Army in November 1898.
During the war, he allowed his yacht Nourmahal to be used by the U.S. government. He appeared in the films President McKinley's Inspection of Camp Wikoff (1898) and Col. John Jacob Astor, Staff and Veterans of the Spanish–American War (1899). As a result of his military service, Astor was entitled to the Spanish Campaign Medal. After the war, Astor was often referred to as "Colonel Astor."
Astor was a member of several military and hereditary societies. He was an early member of the New York Society of Colonial Wars and was assigned membership number 138. He was also a member of the Military Order of Foreign Wars, Society of the Army of Santiago de Cuba, and the Society of the American Wars of the United States.
On February 17, 1891, Astor married socialite Ava Lowle Willing, a daughter of Edward Shipped Willing.
Ava Alice Muriel Astor (July 7, 1902 – July 19, 1956)
Astor and Willing divorced in November 1909. Compounding the scandal of their divorce was Astor's announcement that he would remarry. On September 9, 1911, the 47-year-old Astor married 18-year-old socialite Madeleine Talmage Force, the sister of real estate businesswoman and socialite Katherine Emmons Force. Their parents were William Hurlbut Force and Katherine Arvilla Talmage. Astor and Force were married in his mother's ballroom at Beechwood, the family's Newport, Rhode Island, mansion. There was also much controversy over their 29-year age difference. His son Vincent despised Force, yet he served as best man at his father's wedding. The couple took an extended honeymoon in Europe and Egypt to wait for the gossip to calm down. Among the few Americans who did not spurn him at this time was Margaret Brown, later fictionalized as The Unsinkable Molly Brown. She accompanied the Astors to Egypt and France. After receiving a call to return to the United States, Brown accompanied the couple back home aboard RMS Titanic.
Astor's country estate, Ferncliff, was north of the town center in Rhinebeck, New York, with 1+1⁄2 miles (2.5 kilometers) of Hudson River frontage in the picturesque Lower Hudson River Valley. The land had been purchased piecemeal by his father during the mid 19th century. Astor was born there.
His father's Italianate mansion of 1864 was partly rebuilt in 1904 to designs by Stanford White of McKim, Mead & White. The house retained its conservative exterior, and a separate sports pavilion in the Louis XVI style was built. This was Stanford White's last project before he died.
The "Ferncliff Casino" sports pavilion (later called "Astor Courts") reportedly housed the first residential indoor swimming pool in the U.S., an indoor tennis court with vaulting of Guastavino tile, two squash courts, and guest bedrooms. On the lower level, there was a bowling alley and a shooting range.
The estate was reduced to 50 acres (200,000 m2) and was renamed "Astor Courts", eventually becoming a wedding venue.
Astor was an avid yachtsman. Not only did he participate in many regattas but he also offered trophies for sailing races. In 1898, after the long-running Goelet Cup for yacht races in Newport had been discontinued, Astor offered new prizes to the New York Yacht Club where he was a member. They were called the Astor Cups.