Adam Birch (born July 18, 1979), better known by the ring name Joey Mercury, is an American professional wrestler, producer, trainer, and wrestling agent. He is best known for his tenures in WWE and Ring of Honor.
Birch was trained by fellow wrestler Jimmy Cicero and made his wrestling debut in October 1996, using the name Joey Matthews as he wrestled in ECW Extreme Championship Wrestling. The following year, he began competing for Mid-Eastern Wrestling Federation (MEWF), where he began competing in tag team competition and captured the MEWF Tag Team Championship, alongside Christian York. Throughout the late-1990s, Birch competed in various independent promotions, where he and York continued to work as a team. It was also during that time that he won various championships in singles and tag team competition.
While situated at OVW, he was placed in tag team competition, alongside Johnny Nitro, in which they won the OVW Southern Tag Team Championship on one occasion. It was also during this time that he and Nitro, alongside their manager Melina, were known as the stable MNM. The group were called up to the SmackDown! roster and on their debut in April 2005, Mercury and Nitro went on to win the WWE Tag Team Championship. After their third and final reign ended in May 2006, Nitro and Melina turned on Mercury, thus ending their faction. However, in November 2006, the team reunited for a brief period, before Mercury was let go from his contract in March 2007.
Following his stint with WWE, Birch continued his wrestling career, appearing at several independent promotions, including competing at Ring of Honor events. In March 2008, he returned to OVW, where he won the OVW Television Championship on one occasion. In October 2008, Birch announced his retirement from professional wrestling, following an injury, but later returned to wrestling in 2010, working for WWE as a producer and making a brief in-ring return as part of CM Punk's Straight Edge Society. He returned to TV once again in 2014 alongside Jamie Noble, (known as J&J Security) as an on screen security guard for the WWE World Heavyweight Champion Seth Rollins as part of The Authority faction.
After being trained by fellow professional wrestler Jimmy Cicero, Birch made his debut in October 1996 under the name Joey Matthews. In 1997, approximately a year after his debut, Matthews began competing for the Mid-Eastern Wrestling Federation (MEWF) promotion, where he won the MEWF Tag Team Championship with Christian York. Matthews defeated York on May 8, 1998, to regain the Southern Championship Wrestling Junior Heavyweight Championship in Wendell, North Carolina. Matthews and York, soon teamed up again, however, and won the Steel City Wrestling Tag Team Championship on December 20, 1998. Less than a month later, Matthews defeated York to win the Independent Professional Wrestling Alliance Light Heavyweight Championship on January 9, 1999.
He was also a member of the North Carolina–based Organization of Modern Extreme Grappling Arts (OMEGA) run by Matt and Jeff Hardy, where he defeated York to win the OMEGA Light Heavyweight Championship on January 29, 1999. He was signed to a World Championship Wrestling contract in 1999; Birch did not make any appearances for the promotion during the seven months he was signed to a contract. A few months later, while competing in singles competition at Maryland Championship Wrestling (MCW), he once again defeated York to win the MCW Cruiserweight Championship on May 21. Matthews and York soon began teaming again, and, sometimes using the Bad Street Boys as a tag team name, they won numerous tag team championships, including the Atlantic Terror Championship Wrestling Tag Team Championship on January 15, 2000, and the MCW Tag Team Championship on May 17, 2000.
Early WWF/WWE appearances (2000, 2003)
In May 2000, Matthews and York fought in two matches losing to The Dupps.
On April 14, 2003, prior to World Wrestling Entertainment (WWE)'s flagship television program, Raw, Matthews and York defeated Phil Brown and Pat Cusick in a dark match. He continued wrestling dark matches and on supplementary programs Heat and Velocity, facing the likes of Lance Storm, Crowbar, Matt Hardy, Último Dragón and A-Train.
Extreme Championship Wrestling (2000–2001)
In late 2000, Matthews and York joined Extreme Championship Wrestling (ECW), and lost to Danny Doring and Roadkill at Anarchy Rulz. They then began a feud with Simon and Swinger, whom they lost to at November to Remember, but defeated at Massacre on 34th Street. They competed in ECW for approximately six months, until the promotion closed in January 2001 and were on the company's final pay-per-view Guilty as Charged, where they suffered a loss to Jerry Lynn and Cyrus.
Independent circuit (2001–2004)
After the closure of ECW, they returned to the independent circuit, where, on February 3, 2001, the Bad Street Boys defeated Rick Michaels and David Young to become the NWA World Tag Team Champions, a championship that they held for two weeks. They won the MCW Tag Team Championship for the second time on November 3 by defeating Earl the Pearl and Rich Myers, and later won the Virginia Championship Wrestling Tag Team Championship on December 1, 2001.
In 2002, Matthews and York competed in Ring of Honor (ROH), and teamed together on several occasions, before Matthews joined a faction called Special K, of which he was a member until 2004. He also worked for various independent organizations such as Xtreme Pro Wrestling, Maryland Championship Wrestling (MCW) and Phoenix Championship Wrestling. On January 29, 2003, Matthews defeated Romeo Valentino to win the MCW Rage Television Championship, but lost it four months later to Doug Delicious on May 15.
On July 19, 2003, at ROH's Death Before Dishonor, he teamed with Krazy K in a loss to Jeff Hardy in a handicap match. In August 2003, Matthews lost to Chris Sabin on an episode of TNA Xplosion.
After spending some time at the Ohio Valley Wrestling (OVW) training center in 2003, Matthews made several appearances in Pro-Pain Pro Wrestling (3PW), defeating A.J. Styles, before defeating Jerry Lynn and Sabu to become the number one contender to the 3PW Heavyweight Championship. On April 17, 2004, he defeated Raven to win the championship, a title he retained until August 21 of that year, when he lost it to Christopher Daniels in a four-way elimination match, also involving A.J. Styles and Chris Sabin.
He was also still competing in TNA's X Division, and in August, he took part in a 20-Man Gauntlet match, in which Petey Williams won the X Division title. Afterwards, Matthews competed for Puerto Rico's World Wrestling Council (WWC), losing to Eddie Colón in September, and exchanging victories with Alex Montalvo in November.
World Wrestling Entertainment (2004–2007)