Howard William Cosell (; né Cohen; March 25, 1918 – April 23, 1995) was an American sports journalist, broadcaster, and author. He became prominent and influential during his tenure with ABC Sports from 1953 to 1985.
Cosell was widely known for his blustery and confident personality. He said of himself, "I've been called arrogant, pompous, obnoxious, vain, cruel, verbose, a showoff. And, of course, I am." Cosell was sardonically nicknamed "Humble Howard" by fans and media critics.
In its obituary for Cosell, The New York Times described Cosell's effect on American sports coverage:
He entered sports broadcasting in the mid-1950s, when the predominant style was unabashed adulation, [and] offered a brassy counterpoint that was first ridiculed, then copied until it became the dominant note of sports broadcasting.
He also brought an antagonistic, almost heel-like commentary, notably criticism of Terry Bradshaw suggesting that he did not have the intelligence to win in the league.
In 1993, TV Guide named Cosell the all-time best sportscaster.
Cosell was born in Winston-Salem, North Carolina, to accountant Isidore Cohen and his wife Nellie Cohen (née Rosenthal); his parents were Jewish. The grandson of a rabbi, he was raised in Brooklyn, New York City.
The name of Cosell's grandfather was changed when he entered the United States; Howard Cosell said he changed his name from "Cohen" to "Cosell" while a law student as a way to honor his father and grandfather by reverting to a version of his family's original Polish name. He attended New York University School of Law and was admitted to the bar in 1939.
Cosell served in the Army Transportation Corps in World War II from 1942 to 1945. He was honorably discharged with the rank of major.
In the early 1950s, Cosell had a sports radio show which he would record early in the morning. Ned Garver recalled doing an interview with him in 1951. Cosell told Garver that the sponsor did not provide any gifts to the guests on the show, but Garver found out later that there actually were gifts and that Cosell kept them himself.
Cosell represented the Little League of New York, when in 1953, Hal Neal (president ABC Radio), then an ABC Radio manager, asked him to host a show on New York flagship WABC featuring Little League participants. The show marked the beginning of a relationship with WABC and ABC Radio that would last his entire broadcasting career.
Cosell hosted the Little League show for three years without pay, and then decided to leave law to become a full-time broadcaster. He approached Robert Pauley, President of ABC Radio, with a proposal for a weekly show. Pauley told him the network could not afford to develop untried talent, but he would be put on the air if he would get a sponsor. To Pauley's surprise, Cosell came back with a relative's shirt company as a sponsor, and the show Speaking of Sports was born.
Cosell took his "tell it like it is" approach when he teamed with the ex–Brooklyn Dodgers pitcher "Big Numba Thirteen" Ralph Branca on WABC's pre- and post-game radio shows of the New York Mets in their nascent years beginning in 1962. He pulled no punches in taking members of the hapless expansion team to task.
Otherwise on radio, Cosell did his show, Speaking of Sports, as well as sports reports and updates for affiliated radio stations around the country; he continued his radio duties even after he became prominent on television. Cosell then became a sports anchor at WABC-TV in New York, where he served in that role from 1961 to 1974. He expanded his commentary beyond sports to a radio show, Speaking of Everything.
Rise to prominence, support of black athletes
Cosell rose to prominence in the early 1960s, covering boxer Muhammad Ali, beginning from the time he fought under his birth name, Cassius Clay. The two seemed to have an affinity despite their different personalities, and complemented each other in broadcasts. Cosell was one of the first sportscasters to refer to him as Muhammad Ali after he changed his name, and supported him when he refused to be inducted into the military. Cosell was also an outspoken supporter of Olympic sprinters John Carlos and Tommie Smith, after they raised their fists in a "black power" salute during their 1968 medal ceremony in Mexico City. In a time when many sports broadcasters avoided touching social, racial, or other controversial issues, and kept a certain level of collegiality towards the sports figures they commented on, Cosell did not, and indeed built a reputation around his catchphrase, "I'm just telling it like it is."
Cosell's style of reporting transformed sports broadcasting in the United States. Whereas previous sportscasters had mostly been known for color commentary and lively play-by-play, Cosell had an intellectual approach. His use of analysis and context brought television sports reporting closer to "hard" news reporting. However, his distinctive staccato voice, accent, syntax, and cadence were a form of color commentary all their own.
Cosell earned his greatest interest from the public when he backed Ali after his heavyweight title was stripped from him for refusing military service during the Vietnam War. Cosell found vindication several years later when he was able to inform Ali that the United States Supreme Court had unanimously ruled in favor of Ali in Clay v. United States.