Hans Olof "Hasse" Jeppson (10 May 1925 – 21 February 2013) was a Swedish professional footballer who played as a striker. He was known for his impressive goals to games ratio at several clubs, and represented Kungsbacka IF) Örgryte, Djurgården, Charlton Athletic, Atalanta, Napoli and Torino during a career that spanned between 1946 and 1957. A full international between 1949 and 1950, he won 12 caps and scored nine goals for the Sweden national team and helped them to a third-place finish at the 1950 FIFA World Cup.
Jeppson began his career with Djurgården, transferring to Charlton Athletic, where he played 11 matches in 1951, before moving to Italy to join Atalanta (1951–1952). Jeppson was the second Swedish player to be transferred to an English team, after Dan Ekner at Portsmouth.
He then moved to Napoli (1952–56) and Torino (1956–57) in the 1950s. In 1951, he was bought from Atalanta. In 1952, he was sold to Napoli for 105 million lira, a new world record transfer-fee (for this reason the Napoli's fans nicknamed him o' banco e' napule, the bank of Naples). Jeppson played for Napoli from 1952 to 1956 scoring 52 goals. In 1956, Jeppson was sold to Torino. He retired in 1957.
Jeppson played the 1950 FIFA World Cup in Brazil for Sweden and scored two goals as Sweden finished third. He played 12 games in total for the Sweden national team and scored nine goals. His Swedish nickname was Hasse Guldfot (Hasse Golden Foot).
Scores and results list Sweden's goal tally first, score column indicates score after each Jeppson goal.
FIFA World Cup third place: 1950
Allsvenskan top scorer: 1950–51
Serie A Team of The Year: 1952, 1953, 1954
Swedish Football Hall of Fame inductee: 2009
Appreciation on the occasion of his 80th birthday at the Wayback Machine (archived 29 September 2007) (in Swedish)