Graham Keith Gouldman (born 10 May 1946) is an English musician. He is best known as the co-lead singer and bassist of the art rock band 10cc. He has been the band's only constant member since its formation in 1972. Before 10cc, Gouldman worked as a freelance songwriter and penned many hits for major rock and pop groups, including the Yardbirds, the Hollies, Herman's Hermits and Ohio Express.
Early life and 1960s pop career: 1946–1968
Gouldman was born in Broughton, Salford, Lancashire, into a Jewish family. He received his first guitar at the age of 11. In a 2025 interview he stated that from that point "music was it for (him)", adding that he was not academically gifted, which was recognised by his parents who encouraged his musical activities as "they recognised that songwriting is a gift and I was lucky enough to have it". Although Gouldman's father worked in the clothing industry, he was a keen amateur poet and playwright and advised him whilst he developed his songwriting craft. Gouldman was "barmitzvahed", and attended the synagogue growing up, "and then that gradually faded out, as it does with all Jewish boys." Considering that three of the 10cc songwriters were Jewish, the band jokingly referred to themselves as "three yids and a yok."
Gouldman played in a number of Manchester bands from 1963, including the High Spots, the Crevattes, the Planets and the Whirlwinds, which became a house band at his local Jewish Lads' Brigade. The Whirlwinds – comprising Gouldman (vocals, guitar), Maurice Sperling (vocals/drums), Bernard Basso (bass), Stephen Jacobson (guitar, bongos), Malcolm Wagner and Phil Cohen – secured a recording contract with His Master's Voice, releasing a recording of the Buddy Holly song "Look at Me", backed with "Baby Not Like You", written by future 10cc bandmate Lol Creme, on 22 May 1964.
Gouldman dissolved the Whirlwinds in late 1964, and the following February formed the Mockingbirds with Jacobson, Basso, and a former member of fellow Manchester band the Sabres, Kevin Godley (drums). The Mockingbirds signed with the Columbia label, which rejected Gouldman's first offering as a single – "For Your Love" (later a major hit for the Yardbirds) – and issued two singles, "That's How (It's Gonna Stay)" (February 1965, also issued in the US on ABC-Paramount) and "I Can Feel We're Parting" (May 1965). The band switched to the Immediate label for "You Stole My Love" (October 1965) and Decca for "One By One" (July 1966) and "How to Find a Lover" (October 1966).
The Mockingbirds also began a regular warm-up spot for BBC Television's Top of the Pops, transmitted from Manchester. He recalled: "There was one strange moment when the Yardbirds appeared on the show doing 'For Your Love', which was a song that I'd written. Everyone clamoured around them – and there I was just part of an anonymous group. I felt strange that night, hearing them play my song."
At the same time Gouldman signed a management agreement with Harvey Lisberg, and while working by day in a men's outfitters shop and playing by night with his semi-professional band, he wrote a string of hit songs, many of them million sellers. Between 1965 and 1967 alone, he wrote "For Your Love", "Heart Full of Soul" and "Evil Hearted You" for the Yardbirds; "Look Through Any Window" (with Charles Silverman) and "Bus Stop" for the Hollies; "Listen People", "No Milk Today" and "East West" for Herman's Hermits; "Pamela, Pamela" and "The Impossible Years" for Wayne Fontana; "Behind the Door" for St. Louis Union (later covered by Cher), "Tallyman" for Jeff Beck; and "Going Home", which was a 1967 Australian hit for Normie Rowe.
In 1966–67, Gouldman recorded singles with two other bands, High Society and the Manchester Mob, both of which featured singer Peter Cowap.
In March 1968, he stepped in as a temporary replacement for bassist Bob Lang in the Mindbenders, writing two of the band's final singles, "Schoolgirl" and "Uncle Joe, the Ice Cream Man". The band dissolved eight months later. Gouldman said his time with the band was depressing: "They were sliding down, they were pretty well finished by the time I joined them."
He wrote briefly for publishing house Robbins Music and producer Mickie Most in 1967, and then shifted base to the Kennedy Street Enterprises show business management offices in Manchester. He remained there for four years, recalling: "It was like an office. I used to go in there every morning at 10 o'clock and stay there, working on my songs, until I finished every evening at six o'clock. It was self-discipline and I need that."
A year later he released three singles as a solo artist, before recording his debut solo album, The Graham Gouldman Thing.
Gouldman's reputation as a hit songwriter attracted the attention of bubblegum pop producers Jerry Kasenetz and Jeffry Katz of Super K Productions, who invited him to New York City to write formula bubblegum songs. In what he later called a "creative lowpoint", Gouldman accepted. He recalled: "They wanted me to write and produce for them, so I figured, why not? Nothing else was happening for me at the time. All told I worked for them for three or four periods over the course of a year, just writing and recording, and had no time for anything else. I was totally involved in the whole Kasenetz-Katz thing while I was with them."
He said he was left exhausted and depressed by his dealings with Kasenetz and Katz. "In the mornings I would go into the office and start writing and after I had finished one song in a day, which was very high output for me, they'd come up to me and say: 'Give us another song!' And I'd say 'OK' – because I'm like that. They'd keep up the pressure so that I kept on writing. I was there in their offices working like that for six or eight weeks and when I flew home to Manchester I went straight round to see my doctor. I was feeling sick and could not eat. The doctor told me: 'You are totally over-worked.' I don't think I've ever felt so depressed as I did when I came back from New York."
Gouldman said he was "grasping, sort of prostituting myself" in accepting the Kasenetz-Katz deal, which came with a cash advance. "That was a time when I had lost a little bit of confidence in my writing. I hadn't had any hits for some time. I felt awful. I just didn't seem to be keeping up with what other people were doing. It was very depressing."
One of his first tasks for Super K was writing and singing lead vocals on "Sausalito (Is the Place to Go)", which was released in July 1969 under the name of the Ohio Express.
In December 1969, Gouldman convinced Kasenetz and Katz that the series of throwaway two-minute songs he was writing could all be performed and produced by him and three friends, Godley, Creme and former Mindbender Eric Stewart, at a fraction of the price of hiring outside session musicians. He proposed the quartet work at Strawberry Studios, a Stockport (Cheshire) recording studio in which he and Stewart were financial partners. Kasenetz and Katz booked the studio for three months.
When the three-months production deal with Kasenetz-Katz ended, Gouldman returned to New York to work as a staff songwriter for Super K Productions while the remaining three continued to dabble in the studio.
In late 1970, Gouldman returned to the UK to join Stewart, Godley and Creme – who had in the interim scored an international hit single with "Neanderthal Man" under the name of Hotlegs – on an abbreviated British tour supporting the Moody Blues.