Google LLC ( , GOO-gəl) is an American multinational technology corporation focused on information technology, online advertising, search engine technology, email, cloud computing, software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC, and is one of the world's most valuable brands. Google's parent company Alphabet Inc. has been described as a Big Tech company.
Google was founded in 1998 by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests. Sundar Pichai was appointed CEO of Google in 2015, replacing Larry Page, who became the CEO of Alphabet. In 2019, Pichai also became the CEO of Alphabet.
After the success of its original service, Google Search (often known simply as "Google"), the company has rapidly grown to offer a multitude of products and services. These products address a wide range of use cases, including email (Gmail), navigation and mapping (Waze, Maps, and Earth), cloud computing (Cloud), web navigation (Chrome), video sharing (YouTube), productivity (Workspace), operating systems (Android and ChromeOS), cloud storage (Drive), language translation (Translate), photo storage (Photos), videotelephony (Meet), smart home (Nest), smartphones (Pixel), wearable technology (Pixel Watch and Fitbit), music streaming (YouTube Music), video on demand (YouTube TV), AI (Gemini), machine learning APIs (TensorFlow), AI chips (TPU), and more. Many of these products and services are dominant in their respective industries, as is Google Search. Discontinued Google products include gaming (Stadia), Glass, Google+, Reader, Play Music, Nexus, Hangouts, and Inbox by Gmail. Google's other ventures outside of internet services and consumer electronics include quantum computing (Willow, Google Quantum AI), self-driving cars (Waymo), and transformer models (Google DeepMind).
Google Search and YouTube are the two most-visited websites worldwide, followed by Facebook, Instagram, and ChatGPT. Google is the largest provider of search engines, mapping and navigation applications, email services, office suites, online video platforms, photo and cloud storage, mobile operating systems, web browsers, machine learning frameworks, and AI virtual assistants in the world as measured by market share. Google was ranked the second most valuable brand by Forbes as of January 2022, and fourth by Interbrand as of February 2022. The company has received criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust, and abuse of its monopoly position.
Google began in January 1996 as a research project by Larry Page and Sergey Brin with additional contribution from Scott Hassan. Page and Brin published their research, along with
Rajeev Motwani and Terry Winograd, as the PageRank algorithm and Stanford owned the patent. PageRank determines a website's relevance by the pages that linked back to the original site. Page told his ideas to Hassan, who began writing the code to implement Page's ideas. Page and Brin would also use their friend Susan Wojcicki's garage as their office when the search engine was set up in 1998.
Eventually, they changed the name to Google; the name of the search engine was a misspelling of the word googol, a very large number written 10100 (1 followed by 100 zeros), picked to signify that the search engine was intended to search a large number of websites.
Google was initially funded by an August 1998 investment of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems. This initial investment served as a motivation to incorporate the company to be able to use the funds. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold Granite Systems, the company he co-founded with Andy Bechtolsheim, to Cisco for $220 million. Cheriton arranged a meeting at his home in Palo Alto with Page, Brin, and Bechtolsheim. After a brief meeting which included a demo of the website Cheriton and Bechtolsheim agreed to fund Page and Brin's company approximately $200,000 investment each.
Google received money from two other angel investors in 1998, including Amazon founder Jeff Bezos, and entrepreneur Ram Shriram. Page and Brin had first approached Shriram, who was a venture capitalist, for funding and counsel, and Shriram invested $250,000 in Google in February 1998. Bezos asked Shriram to meet Google's founders and they met six months after Shriram had made his investment. Between these initial investors, friends, and family, Google raised approximately $1,000,000, to fund their original shop in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.
After some additional small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital.
In March 1999, the company moved its offices to Palo Alto, California. The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. To maintain an uncluttered page design, advertisements were solely text-based. In June 2000, it was announced that Google would become the default search engine provider for Yahoo!, one of the most popular websites at the time, replacing Inktomi. Google's focus on search differentiated it from competitors like AOL and Yahoo which focused on creating portals and maximizing the time users spent in their walled garden.
In 2001, Google's investors felt the need to have strong internal management, and they agreed to hire Eric Schmidt as the chairman and CEO of Google. Schmidt was proposed by John Doerr from Kleiner Perkins. He had been trying to find a CEO that Page and Brin would accept for several months, but they rejected several candidates because they wanted someone with a similar vision and engineering aptitude. Some investors and employees believed that Brin and Page did not want to bring in an outside CEO. Michael Moritz from Sequoia Capital at one point even threatened to demand that Google repay Sequoia's $12.5m investment if they did not fulfill their promise to hire a chief executive officer, which had been made verbally during investment negotiations. Schmidt was not initially enthusiastic about joining Google either, as the company's full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. As part of him joining, Schmidt agreed to buy $1 million of Google preferred stocks as a way to show his commitment and to provide funds Google needed.
In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics, at 1600 Amphitheatre Parkway in Mountain View, California. The complex became known as the Googleplex, a play on the word googolplex. Three years later, Google bought the property from SGI for $319 million. By that time, the name "Google" had found its way into everyday language, causing the verb "google" to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as: "to use the Google search engine to obtain information on the Internet".
On August 19, 2004, Google became a public company via an initial public offering. The company opened on the NASDAQ National Market under the five-letter ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share. Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The sale of $1.67 billion gave Google a market capitalization of more than $23 billion.