Florence Beatrice Emery (née Farr; 7 July 1860 – 29 April 1917) was a British West End leading actress, composer and director. She was also a women's rights activist, journalist, educator, singer, novelist, and leader of the occult order, the Hermetic Order of the Golden Dawn. She was a friend and collaborator of Nobel laureate William Butler Yeats, poet Ezra Pound, playwright Oscar Wilde, artists Aubrey Beardsley and Pamela Colman Smith, Masonic scholar Arthur Edward Waite, theatrical producer Annie Horniman, and many other literati of London's fin de siècle era, and even by their standards she was "the bohemian's bohemian". Though not as well known as some of her contemporaries and successors, Farr was a "first-wave" feminist of the late 19th and early 20th centuries; she publicly advocated for suffrage, workplace equality, and equal protection under the law for women, writing a book and many articles in intellectual journals on the rights of "the new woman".
Florence Beatrice Farr was born in Bickley, Kent, England (nowadays a suburb of Greater London), in 1860, the youngest of the eight children of Mary Elizabeth Whittal and Dr. William Farr. She was named after nursing pioneer Florence Nightingale by her father, a physician and hygienist who was a friend and colleague of Nightingale's. Dr. Farr was known as an advocate of equal education and professional rights for women, who doubtlessly influenced his daughters' attitudes in their later lives.
Her family sent her to school at Cheltenham Ladies' College in 1873. One of her childhood friends was May Morris, the daughter of Jane Morris, the renowned Pre-Raphaelite artist's model, who introduced her to the artistic and intellectual circles of London society. Farr, May Morris and other friends posed for Sir Edward Burne-Jones' Pre-Raphaelite painting "The Golden Stairs" when she was 19 years old. The painting is exhibited at the Tate Gallery in London. From 1877 to 1880, Farr attended Queen's College, the first women's college in England. After leaving college, she took a teaching position, but soon her aspirations turned to theatre.
Farr's first acting experience was in amateur productions with the Bedford Park Dramatics Club, in which her sister Henrietta and brother-in-law Henry were active members. Beginning in 1882, Farr served an eight-month apprenticeship under actor-manager J. L. Toole at Toole's Theatre in King William IV Street near Charing Cross. She adopted the stage name Mary Lester in deference to her father's wishes, who did not want the Farr name associated with the theatre. Her first professional stage appearance was as "Kate Renshaw", a schoolgirl, in Henry J. Byron's Uncle Dick’s Darling.
In 1883 her father died, leaving her a modest inheritance to live on. She continued taking minor roles at the Folly, but changed her stage name back to Florence Farr when she began performing at the Gaiety Theatre in May. Her commanding presence and beautiful speaking voice were noted by George Bernard Shaw. She soon attained modest success on London's West End stages. In 1884 she married fellow actor Edward Emery. It turned out to be a disastrous marriage, and she chafed under the restrictions expected of a Victorian wife. In 1888, her husband left for an extended tour of America, and they never saw each other again. She eventually obtained a divorce in 1895 on the grounds of abandonment and never remarried.
In early 1890, Farr moved in with her sister, Henrietta, and brother-in-law, painter and stage designer Henry Marriott Paget, to Bedford Park, a bohemian London enclave of intellectuals, artists and writers. Bedford Park was known for its "free thinkers" and the "New Woman"(a term coined by Sarah Grand), where women participated in discussions on politics, art, literature and philosophy on an equal basis with men. An early feminist, Farr was known for advocating equality for women in politics, employment, and wages, among her intellectual circle of acquaintances. Yeats also lived in Bedford Park, and it's likely she first made his acquaintance when her brother-in-law was painting Yeats' portrait.
While in Bedford Park, Farr starred in the play A Sicilian Idyll: A Pastoral Play in Two Scenes by John Todhunter (an associate of Yeats and fellow member of the Golden Dawn) in the part of "Priestess Amaryllis", who summons the Goddess Selene to wreak revenge on her unfaithful lover. Shaw was in the audience to review the play, which he called "an hour's transparent Arcadian make-believe", but was greatly impressed with Farr's performance, as well as her "startling beauty, large expressive eyes, crescent eyebrows, and luminous smile."
Shaw wished to mold her into his idealized vision of "The New Woman" and be the star of his plays. Shaw wrote that she reacted vehemently against Victorian sexual and domestic morality and was dauntless in publicly championing unpopular causes such as campaigning for the welfare of prostitutes. In a letter to Shaw she wrote, "…a race is likely to become degenerate so long as the sex question resolves itself ultimately into the question of how women can make the best bargain and, in so doing, deny themselves the liberty of free choice."
For Yeats she was, like Maud Gonne, a poetic muse, whose resonant voice was perfect for reciting his poetry. He found in her "a tranquil beauty like that of Demeter's image near the British Museum reading-room door, and an incomparable sense of rhythm and a beautiful voice, the seeming natural expression of the image." In his review of A Sicilian Idyll, Yeats wrote, "Mrs. Edward Emery (Florence Farr) …won universal praise with her striking beauty and subtle gesture and fine delivery of the verse. Indeed her acting was the feature of the whole performance that struck one most, after the verse itself. I do not know that I have any word too strong to express my admiration for its grace and power…I have never heard verse better spoken." Both men wrote leading parts in their plays for Farr, who used her influence with Annie Horniman to have them produced.
Farr was also the first woman in England to perform in Ibsen's plays, in particular the role of Rebecca West in the first English production of Rosmersholm, at the Vaudeville Theatre in 1891, which gained her critical acclaim. The character of Rebecca West is a 'New Woman' who rejects the ethical systems of Victorian Era Christianity, which for Florence Farr was a virtual typecast role.
In 1893, Horniman anonymously financed Farr's first venture as a director, a series of plays at the Avenue Theatre on the Embankment. She commissioned her friend, artist Aubrey Beardsley, to create the poster for the season. Farr had starred as Blanche, a slumlord's daughter, in Shaw's first play, Widowers' Houses, and she approached both Shaw and Yeats to write plays for her production at the Avenue. Yeats delivered the short play The Land of Heart’s Desire, but Shaw had not finished his play in time for the series opening. A Comedy of Sighs by John Todhunter was quickly substituted, with Farr in the leading role, but the play was badly received and the entire venture was nearly a disaster.
After receiving a desperate cable from Farr, Shaw delivered his Arms and the Man. With only one week of rehearsal, Farr originated the supporting soubrette role of Louka, the vivacious and insolent servant girl who steals the affections of the hero from the play's lead ingenue, which Farr had conceded to the well-known actress Alma Murray. A bold satire of romantic idealism, the play was a great success with both audiences and critics, and still stands as one of Shaw's greatest works. But Farr was growing closer to Yeats (that they became lovers is speculated but not proven) and distancing herself from Shaw, so Arms was the last play by Shaw she ever performed in.
Throughout the 1890s, Yeats used Farr's "exquisite recitation" as part of his quest to encourage the rebirth of spoken poetry. In 1898, in Yeats' The Countess Cathleen, she played Aleel, a bard and seer who could see into the spirit realm, and sang all of her lines in verse while accompanying herself on the psaltery. Farr became a regular contributor to the performance of Yeats' metrical plays, and in 1898 he made her the stage manager for his Irish Literary Theatre. But during that same period of her life Farr was sidetracked from her theatrical career, much to the chagrin of Shaw ("...and now you think to undo the work of all these years by a phrase and a shilling's worth of esoteric Egyptology," he wrote her in 1896) by her involvement with Yeats in the secret occult society The Hermetic Order of the Golden Dawn.