Diego Velázquez de Cuéllar (1465 – c. June 12, 1524) was a Spanish conquistador and adelantado who was first governor of Cuba. In 1511 he led the successful conquest and colonization of Cuba. As the first governor of the island, he established several municipalities that remain important to this day and positioned Cuba as a center of trade and a staging point for expeditions of conquest elsewhere. From Cuba, he chartered important expeditions that led to the Spanish discovery and conquest of the Aztec Empire.
Little is known about the early life of Velázquez. He was born in Cuéllar around 1465, in the Segovia region of Spain. For a time he was a member of the Spanish military and served in Naples. Afterward, he returned to Spain and lived in Seville. In September 1493, Velázquez was one of 1,500 men who sailed with Columbus on his second voyage to the New World. Velázquez never returned to Spain.
Velázquez settled on the island of Hispaniola and survived the early hardships which killed many colonists or drove them back home. In time, he demonstrated an aptitude for dealing with the political factions on the island. He was well regarded by Bartholomew Columbus, the younger brother of Christopher and the administrator of the island from 1493 to 1500. In times when Bartholomew left the island, he made Velázquez acting governor of Hispaniola.
There is no record of Velázquez during Francisco de Bobadilla's brief tenure as governor of the island, but when Nicolás de Ovando was appointed to the post in 1501, Velázquez quickly became one of the governor's trusted lieutenants. In July 1503, when a Taíno revolt broke out in the western provinces of the island, Velázquez was ordered to Jaragua where he quashed the rebellion.
After the revolt, Ovando determined that five new towns should be built in the rebellious territory. Velázquez was sent to the western end of the island to establish Salvatierra de la Zabana and perhaps other towns. He resided in Salvatierra de la Zabana and all of the new settlements were placed under his administration. By 1511, Velázquez was one of the wealthiest men on Hispaniola. He held encomiendas at Verapaz, Salvatierra de la Zabana, and Santiago de Caballeros, where he was a partner with an unidentified encomendero in mining enterprises.
When Diego Columbus became governor in 1509, he was instructed by King Ferdinand to explore, conquer, and colonize the neighboring island of Cuba in hopes of obtaining new sources of gold and Native labor. Miguel de Pasamonte, the king's treasurer in the Caribbean, was influential in seeing that Columbus selected Velázquez to lead the expedition. Velázquez was to finance the project himself and though Columbus assured him that the Crown would reimburse him later, no money was ever forthcoming. He assembled a small fleet of four ships and three hundred men among whom were several relatives, debt-ridden encomenderos, and a few who would later become notable, including Hernán Cortés and Pedro de Alvarado.
Velázquez sailed for Cuba in January 1511 and landed at a small harbor in the native province of Mayci. The Spaniards were opposed by a Taíno force led by Hatuey, formerly a chief from Hispaniola who fled to Cuba and helped the local Natives organize resistance to the incursion. The Taínos were outmatched by the Spanish weaponry and after two months of intermittent fighting, they were defeated. According to Bartolomé de las Casas, who did not arrive on the island until later, Hatuey was captured and burned alive at the stake.
The first Spanish settlement, Baracoa, was established on the northeast corner of the island by August 1511. It consisted of a fort surrounded by thatched huts and served as the initial base of operations for the Spanish occupation of Cuba. Later that year, Velázquez was joined by Pánfilo de Narváez who brought thirty Spanish archers and Native auxiliaries from Jamaica. Velázquez was glad for the reinforcements and made Narváez second in command. More than a year was spent consolidating control of the present-day Oriente province.
In early 1513 Velázquez married Maria de Cuéllar in the new town of Baracoa. She was the daughter of the royal treasurer, Cristóbal de Cuéllar, and a former lady-in-waiting for Maria de Toledo, the wife of Diego Columbus. Maria died less than a week after their wedding.
After a slow start, the conquest of Cuba accelerated dramatically in 1513 when Velázquez organized three expeditions to proceed west, explore the island, and establish a Spanish presence. Narvaez led a force through the interior of the country while Velázquez and a lieutenant proceeded along the south and north coasts respectively. Near the south coast, Narvaez soon met with a force of 2,500 Taínos led by their chief, Caguax. The Spanish struck first before they could be attacked by the Natives defending their land, defeating Caguex, and killing some one hundred Taínos. This was the last significant resistance faced by the Spanish and after that, they proceeded relatively unchallenged in their colonization and search for gold.
In October 1513, Velázquez received letters from the king that expanded his powers in Cuba. Velázquez was authorized to assign Indians to encomiendas and establish additional towns as warranted by his discoveries. In particular, he was encouraged to create settlements on the southern coast that would support trade with the growing Spanish presence in Panama. By 1514, the island was largely pacified and significant gold deposits were discovered at several sites on the island, setting off a brief gold rush that lasted until about 1520. At its peak, officials complained that the search for Cuban gold was depleting manpower in Hispaniola.
In addition to Baracoa, Velázquez used his authority to establish six more Cuban towns by 1515. Most of the new settlements were sited on the coast near gold deposits and significant populations of Indian laborers. Bayamo was founded in 1513, followed in 1514 by Trinidad, Sancti Spiritus, and Havana. Havana, destined to become the premier city of Cuba, was originally founded on the south coast. Camagüey was established in 1515. Velázquez added Santiago de Cuba in July 1515 and made it his residence and the new capital of the island.
Velázquez used the assignment of encomiendas to reward relatives and associates and thus ensure an island aristocracy that was loyal to him. By 1522 significant encomiendas were held by his relatives Juan de Grijalva and Manuel de Rojas; his close associates Panfilo de Narvaez, Bachiller de Alonso Parada, and Vasco Porcallo de Figueroa; and fourteen others. In total, these encomenderos controlled almost 3,000 Indian laborers.
The new colonizers did not wish to be under the personal authority of Diego Columbus, so Velázquez convoked a general cabildo (a local government council) which was duly authorized to deal directly with Spain, and therefore removed Velázquez and the colonizers from under the authority of Columbus, their nominal superior. It was a precedent that would come back to haunt him with the Mexican adventures.
In 1514, Velázquez wrote to the king concerning rumors of unknown lands to the north and west of Cuba. Initially, these rumors were merely the subject of idle speculation and the king instructed Velázquez to remain focused on the governance of Cuba and especially the production of gold. However, as the demand for labor grew, slaving expeditions explored the region in search of natives to work the Cuban ranches and gold mines. Interest in exploration and conquest intensified in 1516 when a slave ship returned carrying 20,000 pesos of gold seized from the natives living on the Guanajes, a series of small islands off the coast of Central America.
Velázquez quickly commissioned Francisco Hernández de Córdoba to lead an expedition which sailed in February 1517, with instructions to explore certain neighboring islands. They soon came upon the shore of what they initially believed to be a large island, thus marking the Spanish discovery of the Yucatán Peninsula. Initial encounters with the Mayans living along the coast turned into armed conflict; 25 Spaniards were killed and many more wounded, including Córdoba himself. On his return to Cuba, Córdoba reported to Velázquez that the Mayans exhibited a sophistication not seen before in the region, including buildings of stone and mortar, clothing of woven cloth, and ornamentation of gold and silver.