Adolph Simon Ochs (March 12, 1858 – April 8, 1935) was an American newspaper publisher and former owner of The New York Times and The Chattanooga Times, which is now the Chattanooga Times Free Press. Through his only child, Iphigene Ochs Sulzberger, and her husband Arthur Hays Sulzberger, Ochs's descendants continue to publish The New York Times through the present day.
Ochs was born in Cincinnati, Ohio, on March 12, 1858, to Julius Ochs and Bertha Levy, both German Jewish immigrants. His father had left Bavaria for the United States in 1846. Julius was a highly educated man, fluent in six languages, and he taught at schools throughout the South. He supported the Union during the Civil War. Ochs' mother Bertha came to the United States in 1848, fleeing the German Revolutions in Rhenish Bavaria, and lived in the South prior to her 1853 marriage to Julius. She sympathized with the Confederacy during the American Civil War, but the conflicting sympathies between husband and wife did not separate their household.
Following the end of the Civil War, the family moved to Knoxville, Tennessee, in the eastern, Union-affiliated part of the state. In Knoxville, Adolph studied in the public schools. During his spare time, he delivered newspapers.
At age 11, Ochs went to work at the Knoxville Chronicle as an office assistant to the newspaper's editor, William Rule, who became a mentor. In 1871, Ochs worked as a grocer's clerk in Providence, Rhode Island, while attending night school. He returned to Knoxville, where he was an apprentice to a pharmacist for some time.
In 1872, Ochs returned to the Chronicle as a printer's devil, who looked after various details in the composing room of the newspaper. His siblings also worked at the newspaper to supplement the income of their father, a lay religious leader for Knoxville's small Jewish community. The Chronicle was the only Republican, pro-Reconstruction, newspaper in the city, but Ochs counted Father Ryan, the Poet-Priest of the Confederacy, among his customers.
In 1877, at age 19, Ochs borrowed $250 from his family (equivalent to $7,600 in 2025) to purchase a controlling interest in the Chattanooga Times, becoming its publisher.
The following year, he founded a commercial paper that he called The Tradesman. He was one of the founders of the Southern Associated Press and served as president.
In 1896, at the age of 38, he was advised by The New York Times reporter Henry Alloway that the paper could be bought at a greatly reduced price due to its financial losses and wide range of competitors in New York City.
After borrowing money to purchase the Times for $75,000, Ochs formed the New York Times Company, placed the paper on a strong financial foundation, and became the majority stockholder.
In 1904, Ochs hired Carr Van Anda as his managing editor. They focused on objective journalism at a time when newspapers were openly and highly partisan. They also decreased the newspaper's cost from 3 cents per issue to 1 cent, which led to the newspaper's survival. The newspaper's readership increased from 9,000 at the time of his purchase to 780,000 by the 1920s. He also added the Times' well-known masthead motto: "All the News That's Fit to Print".
In 1904, Ochs moved The New York Times to a newly built building on Longacre Square in Manhattan, which the City of New York then renamed as Times Square.
On New Year's Eve 1904, Ochs had pyrotechnists illuminate his new building at One Times Square with a fireworks show from street level.
Beginning with 1896, there was issued weekly a supplement, eventually called The New York Times Book Review and Magazine. Other auxiliary publications were incrementally added, including The Annalist, a financial review appearing on Mondays, The Times Mid-Week Pictorial on Thursdays, Current History Magazine, a monthly, started during World War I, The New York Times Index, started in 1913, published quarterly, and comparable only to the Index, published by The Times in London.
On August 18, 1921, the 25th anniversary of reorganization, The New York Times employed 1,885 people. It was classified as an independent Democratic publication, and consistently opposed William Jennings Bryan in his presidential campaigns. By its fairness in the presentation of news, editorial moderation and ample foreign service, it secured a high place in American journalism, becoming widely read and influential throughout the United States.
In 1901, Ochs became proprietor and editor of the Philadelphia Times, which was later merged into the Philadelphia Public Ledger. Ochs was the sole owner of the Philadelphia-based newspaper from 1902 to 1912, when he sold it to Cyrus H. K. Curtis.
In 1916, Ochs communicated one of his most famous quotes, saying, "I affirm that more than 50% of money spent on advertising is squandered and is a sheer waste of printers' ink." The quote might be the origin of the common marketing saying, "I know half the money I spend on advertising is wasted, but I can never find out which half", a quote that has been attributed to John Wanamaker.
Ochs was elected to the American Philosophical Society in 1931.
In 1884, Ochs married Effie Wise, a daughter of Rabbi Isaac Mayer Wise of Cincinnati, who was the leading exponent of Reform Judaism in the United States, and the founder of Hebrew Union College.