On August 25, 2011, members of the drug cartel Los Zetas set a casino on fire in Monterrey, Nuevo León, Mexico, killing 52 people.
The arson attack left over a dozen injured, and over 35 trapped for several hours. Mexican forces, which arrived minutes after the incident, eventually used backhoes to break down the walls and free the trapped victims. Media reports state the majority of those killed were women, including one who was pregnant. Although the government crackdown on the drug cartels dates back to 2006, Monterrey became an increasingly violent city in 2010, due to the rupture between the Gulf Cartel and Los Zetas.
Surveillance footage shows vehicles with gunmen arriving at the entrance of Casino Royale. After the gunmen descended from their vehicles, they stormed the casino's main entrance, opened fire on guests, and doused the casino entrances with gasoline, starting a fire that trapped people inside. The attack was classified as the most violent and bloodiest in the history of Monterrey and one of the worst in the state of Nuevo León.
Grupo Royale is a chain of casinos and entertainment venues with branches in Monterrey, Mazatlán and Los Cabos, as well as a branch in Escobedo named "Fantastic Escobedo".
The casino Royale San Jerónimo is at the junction of Calle Jesús María González and Avenida San Jerónimo, and is owned by the same owners of Conexiones y Mangueras S.A. (Cymsa) and Entertainment Enterprises of México S.A. de C.V. It was opened in November 2007 to more than 500 people, to whom the casino gave a total of two million pesos (approx. 183,000 USD in 2007) as a welcoming gift.
The casino had been attacked on several previous occasions. On January 17, 2011, it was announced in the news media that the business had been the victim of organized crime, and that an armed squad had entered the premises to subdue those inside, although this was denied by their then legal representative, Enrique Hernández Navarro. In the early hours of May 25 of the same year, it was attacked by a group of delinquents who detonated firearms, taking money from customers and from the establishment, which was one of several casinos attacked that day.
On May 4, 2011, the casino had been shut down by the municipality for failure to obtain permits for expanding the premises. It reopened its doors on May 31 after an appeal by its owners to the State Tribunal for Administrative Litigation, claiming that the works were for remodeling. This appeal was granted by magistrate José Alfonso Solís Navarro.
Before the attack, another betting center owned by Grupo Royale had been attacked twice during the year by organized crime, but with no casualties.
Minutes before 2 pm on August 25, 2011, in Monterrey, Nuevo León, 12 members of the criminal group Los Zetas, along with one of its leaders, met at El Gran Pastor restaurant located on Gonzalitos Avenue, just a few blocks away from the casino. The cartel members ate cabrito in a "special meeting", where they were given orders to carry out the attack at the Casino Royale.
According to the perpetrators, the attack was intended to send a message to the owner of the casino for failing to pay extortion money. By 3 pm the Zetas left the restaurant and headed to a Pemex station in the Valle Verde neighborhood to fill barrels of gasoline. Two separate surveillance videos supplied by the governor confirmed this and showed the two pickups driving away down Gonzalitos Avenue. While driving down the avenue, the second video captured the moment when the convoy turned toward the casino.
The perpetrators arrived there at approximately 3:50 pm in a convoy of four vehicles: a Mini Cooper, a Chevrolet Equinox, a blue GMC and a grey VW Beetle. In the first minute and a half, several armed men, about eight or nine, stormed the casino while some people inside managed to escape. The criminals then ordered the people inside to hurry out, but many of them were scared and decided to hide. Witnesses claim that one of the gunmen struck the receptionist with his assault rifle before the other triggermen spread the gasoline inside the premises.
The crowd of 150 croupiers and customers, mostly women, stampeded inside the casino from the game area to the bathrooms, stairways, and blocked emergency exits. Some of them reportedly heard gunfire and explosions that they thought were grenade detonations. While some people managed to leave through the main entrance, after a few minutes this became impossible due to the spreading fire; several people were hurt in the stampede as panic descended on the scene. All 52 victims died of suffocation from carbon monoxide poisoning after hiding in bathrooms and offices. It was later confirmed that the emergency exits in the casino were locked.
In only three minutes, the perpetrators had started the fire and fled the scene, only to be captured on surveillance video. When the emergency crews tore down the walls of the smoldering casino, they found corpses littered in huge piles inside the bathrooms, the stairwells, and under game tables. By the next morning, the Mexican authorities confirmed that 52 people had died, while dozens more had been admitted to the hospital.
The company Atracciones y Emociones Vallarta S.A. de C.V., whose Administration Council consists of Rodrigo Madero Covarrubias, José Francisco Madero Dávila, and Ramón Agustín Madero Dávila, denied any relationship with the Casino Royale, as they had previously divested from it.
City mayor Fernando Larrazábal Bretón and Juana María Treviño Torres, president of the Tribunal for Administrative Litigation, blamed each other for the tragedy: Larrazábal blamed the tribunal for permitting the casino to reopen, while Treviño Torres blamed Monterrey Civil Protection for not ensuring that it had accessible emergency exits. On August 27, magistrate José Alfonso Solís Navarro (who authorized the reopening) resigned his position.
A contingent of 3,000 soldiers and federal police was sent to the city, and the rest of the state was patrolled by armored units and Black Hawk helicopters to maintain security. Furthermore, the ex-mayor of Monterrey, Adalberto Madero, was detained by the Attorney General and federal forces for a supposed link to the administrative council of the company believed to manage the Casino Royale.
President Felipe Calderón declared three days of national mourning. Twenty-six relatives of the victims demanded compensation for their loss and for the hospital and funeral expenses, although the company (through its lawyer Juan Gómez Jaime) denied any responsibility due to the tragedy being out of the company's control. However, the government offered to pay funeral and legal expenses as well as educational grants, medical and psychological bills.
On November 7, two casinos belonging to the company were closed: the Montecarlo in Mazatlán, Sinaloa and the Play Win Casino in Los Cabos, Baja California Sur; however, the company Entretenimiento de México has confirmed that it is no longer a member.